Ahmed Al-Musawi
Marketing Manager with 10+ years building and running marketing functions across real estate, FMCG, media, luxury retail, and the non-profit sector — from brand strategy to performance marketing and CRM-driven lead management.
About
Marketing Manager with 10+ years building and running marketing functions across real estate, FMCG, media, luxury retail, and the non-profit sector. Experienced across the full range, from brand positioning, content, and campaign strategy to performance marketing, paid media, and CRM-driven lead management.
Track record includes a 15,000-download app launch in three months. Builds marketing teams and production capability from the ground up, manages agency and vendor relationships, and works comfortably with both creative and performance data. I hold a B.Sc. in Computer Science from Al-Ma'mon University College and am bilingual in Arabic and English.
Skills
Marketing Leadership
Performance & Growth
Content & Media
Professional
Experience
Aug 2025 - Feb 2026
Senior Marketing Specialist
Al-Omran Group
- Set marketing direction and brand communication across multiple premium and luxury brands within the group, including executive-level B2B messaging.
- Built the department's functional structure and assembled its in-house production team.
- Led the internal launch event introducing Elie Saab as a new luxury brand within the group.
- Planned, coordinated, and delivered the Al-Omran Award for Architects event end-to-end.
- Delivered an awareness and store-visit campaign for Asbagh Burger that drove 1,200 branch visits in 10 days on a limited budget of approximately $2,000.
Oct 2024 - Aug 2025
HybridMarketing Team Lead
Ayn Community Agency
- Led the marketing department and a cross-functional team serving multiple agency clients.
- Launched 10 brands in Najaf spanning restaurants, clinics, and a woodworking manufacturer.
- Directed visual identity development and full marketing management for several resale and clinic brand accounts.
- Ran seasonal and occasion-based campaigns that lifted sales and brand awareness for multiple clients.
- Managed the production and social media teams; advised business owners on social account security.
Aug 2024 - May 2025
Part-timeBroadcast Director & Social Media Specialist
Dijlah TV
- Expanded the channel's live and social broadcast footprint from 2 to 5 platforms.
- Modernized news delivery by introducing social-media-native news formats in place of traditional broadcast style.
- Diagnosed technical broadcast issues in real time and built fast, repeatable workarounds.
Jul 2023 - Jul 2024
Marketing Manager
Al-Masdar Al-Awwal (Indomie Iraq)
- Built the brand's marketing team from the ground up.
- Led national campaigns that grew brand engagement and sales, including the Indomie Mi Goreng launch and a Ramadan "Iftar Indomie" community campaign for security personnel.
- Oversaw the factory's public-facing brand presence and designed department-specific staff uniforms compliant with food-industry and global brand standards.
- Coordinated the in-house team with contracted social media, production, and influencer agencies.
Jul 2021 - Jul 2024
Part-timeNews Editor
Iraqi Media Network
- Edited news content for the network's news and general channels.
- Owned publishing and post-production content for the "Wilayat Batikh" program on the general channel.
- Managed and secured the network's social media accounts; served as liaison between security agencies and the social media team.
- Trained the social media team on platform security and basic design/editing tools.
Apr 2021 - Jul 2023
Marketing Manager
Technology Organization for Peace
- Led the "Download Technology App" campaign with agency partner Boardman across Meta and Google, driving 15,000 downloads in 3 months on a budget of approximately $10K.
- Diversified and continuously updated content across social platforms to match platform-specific needs.
- Grew the production team and built ready-to-use templates for publishing staff and QA reviewers.
- Trained teams and ran workshops on social media and digital marketing.
Apr 2020 - Apr 2021
COVID-19 Market Disruption
Career Break
- Paused active marketing roles during the COVID-19 pandemic's disruption of the local job market.
Sep 2019 - Apr 2020
News Editor
Al-Mada Foundation
- Covered the 2019 Iraq protests.
- Coordinated publishing, design, and social media management for the foundation.
- Partnered with Al-Mada newspaper to promote writers' coverage on social media.
Jan 2019 - Sep 2019
Part-timeMarketing Manager & Co-Founder
iBasket
- Expanded the business from a supplements-only offering into a full e-commerce store.
- Launched a nutrition advice content platform and a bodybuilding-focused course platform.
Oct 2018 - Sep 2019
Marketing Manager
Taqa for Real Estate
- Coordinated brand-building for the company and its Morano project.
- Launched the project as Baghdad's first luxury real estate development.
- Managed the marketing and production teams.
Jun 2018 - Mar 2021
VolunteerDigital Marketing Manager
Technology Organization for Peace
- Progressed from Social Media Officer to Digital Marketing Manager over the course of the role.
- Managed the organization's social media platforms and publishing.
- Led brand identity development in partnership with a specialist branding agency.
- Supported digital investigation and fact-checking work.
Freelance Work
2016 - 2025|Delivered marketing strategy, digital campaigns, and content solutions for 15+ clients across commercial, creative, and humanitarian sectors.
Notable Clients
Projects resulted in improved visibility, higher engagement, and measurable business growth for clients across various industries.
Education & Certifications
Education
B.Sc. in Computer Science
Al-Ma'mon University College
2014 - 2018
Languages
Arabic — Native
English — Professional Working Proficiency
Certifications
Training of Trainers (TOT)
The International Foundation for Electoral Systems (IFES)2021
Social Media Strategy
Learn n' Digital2019
Digital Media and TV for News and Information
Oxford Research International
Graphic Design
Design Khana
Contact
If you would like to discuss a project or just say hi, I'm always open to connect.