About
Building brands that resonate
Marketing Manager with 12+ years of experience driving brand growth across retail luxury goods, media, FMCG, NGOs, and real estate. I have a proven track record in delivering multi-channel campaigns that increased engagement by 40% and boosted ROI for leading brands.
Skilled in strategy, media planning, and team leadership with strong adaptability across industries. From directing awareness campaigns reaching 500K+ people across Iraq to optimizing digital ad spend achieving 4.2x ROI, I bring a data-driven approach to every marketing challenge.
Location
Baghdad, Iraq
Languages
Arabic & English
Education
B.Sc. in Computer Science
Al-Ma'moon University College
Industries
Experience
Career journey
Sep 2025 -- Feb 2026
Full-timeSenior Marketing Specialist
Al-Omran Group
- Led marketing direction and brand communication across multiple premium and luxury brands within the group.
- Defined brand positioning, content strategy, and executive-level messaging for B2B and high-end audiences.
- Planned and supported corporate and brand events, overseeing marketing alignment and content coverage.
Jan 2025 -- Sep 2025
RemoteMarketing Team Leader
Ayn Community
- Designed and led multi-channel campaigns that boosted community engagement by 100%.
- Conducted in-depth competitor and market analysis, improving brand positioning.
- Optimized ad spend and content performance through analytics, achieving higher ROI.
Jul 2024 -- Jun 2025
Full-timeMedia Specialist
Dijlah TV
- Developed and executed media plans that increased channel viewership.
- Produced and edited promotional and news content, ensuring broadcast quality standards.
- Aligned media campaigns with business objectives, strengthening brand visibility.
Jul 2023 -- Jun 2024
Full-timeMarketing Manager
Indomie Iraq (Al-Masdar Al-Awwal)
- Led national campaigns, growing brand engagement by 35% and sales by 20%.
- Optimized digital ad spend across Meta and Google, achieving 4.2x ROI.
- Conducted research to reposition the brand, improving market competitiveness.
2021 -- Jun 2024
Part-timeMedia Specialist
Iraqi Media Network
- Managed official social media accounts, increasing audience engagement by 40%.
- Produced and curated timely news content aligned with editorial standards.
- Implemented digital strategies that expanded reach across multiple platforms.
2016 -- 2023
Remote / Full-timeResearcher to Marketing Manager
Technology Organization for Peace
- Advanced through roles from Researcher & Fact-checker to Digital Marketing Specialist, and finally Marketing Manager.
- Directed awareness campaigns that reached 500K+ people across Iraq and improved audience engagement by 50%.
- Negotiated media partnerships and optimized ad placements, reducing costs by 15%.
2020 -- 2021
Full-timeMarketing Manager
iBasket
- Designed marketing strategies that improved customer acquisition by 25%.
- Managed digital campaigns and social media channels, increasing online sales.
- Organized product launches and events to boost brand awareness.
2019 -- 2020
Full-timeMarketing Executive & News Editor
Al-Mada Foundation
- Executed campaigns to promote social initiatives, reaching wide audiences.
- Managed press releases, newsletters, and social media presence.
- Edited and published news content while ensuring alignment with brand voice.
Skills
What I bring to the table
Core Marketing
- Brand Management
- Strategic Planning
- Campaign Execution
- Market Analysis
Media & Creative
- Media Strategy
- Social Media Management
- Video Editing
- Content Creation
Professional
- Team Leadership
- Communication
- Problem-Solving
- Collaboration
Digital & Analytics
- Meta Ads
- Google Ads
- Performance Analytics
- ROI Optimization
Brands & clients I have worked with
Collaborated with 15+ clients spanning commercial, creative, and humanitarian sectors, delivering marketing strategies, digital campaigns, and content solutions that resulted in improved visibility, higher engagement, and measurable business growth.
Education & Certifications
Always learning
Education
B.Sc. in Computer Science
Al-Ma'moon University College
2014 -- 2018
Certifications
Train of Trainers (TOT)
The International Foundation for Electoral Systems (IFES)
Social Media Strategy
Learn N' Digital
Digital Media and TV for News and Information
Oxford Research International
Graphic Design
Design Khana
Contact
Let's work together
Whether you need a marketing strategy, campaign management, or brand growth expertise, I would love to hear from you.